SIGNAL BLOG
An Audience Listens. A Community Belongs.
There's a big difference between maintaining an audience and building a community. An audience listens — a community belongs. In the season finale of The Signal Room, Jemma sits down with Patrick Hinds (True Crime Obsessed), Deante' Kyle (Grits & Eggs), and Sarah Stewart Holland and Beth Silvers (Pantsuit Politics) to get into the real mechanics of community-building: what it takes, what it costs, and what it gives back.
A Conversation with Wistia CEO, Chris Savage
Since the dawn of podcasting, the industry has been trying to figure out how to make audio go viral. Clips may be the answer, but most podcasters are still figuring out how to make them work.
Why Your Podcast and Your Social Can't Be the Same Thing
Podcasting's superpower is intimacy — the slow, deep trust built over long-form listening. Social media's superpower is intimacy too, but a different kind: quick hits, snackable moments, the scroll-stopping hook. So what happens when you try to translate one into the other?
The Clip Economy: What Podcasters Are Getting Right (and Wrong)
Clips are everywhere — but are they actually working? In this episode, Jemma sits down with Ashley Carman (Bloomberg), Nishat Kurwa (Vox Media), and Toby Howell (Morning Brew Daily) to ask the question the podcast industry is quietly obsessing over: do clips bring in new listeners, or are they just feeding the algorithm while cannibalizing your core audience?
Authenticity vs. Growth: Anna Sale, Calum Johnson and Anna Martin on Staying Real
Authenticity is podcasting's most overused word — and its most essential ingredient. In this episode, Jemma sits down with Anna Sale (Host, Death, Sex & Money), Anna Martin (Host, Modern Love), and Calum Johnson (Host, The Calum Johnson Show) to ask: can a host stay true to themselves as their show as their personal brand grows?
Introducing The Signal Room
Podcasts don’t respond to chaos in media, culture and politics—they detect the tremors before anyone else feels them. The Signal Room sits you down at the table where podcasting's sharpest minds are writing the new media game plan: five essential conversations with people who see around corners.