Congratulations! You’re a Signal Awards Finalist! Your work spoke to our judges, and now it’s time to speak proudly about your work. Below you will find resources to promote your achievement to your community, and get those important Listener’s Choice Award votes.
PR TIPS
1. Announce the News
Wondering where to begin? We’ve developed a downloadable guide in partnership with the wonderful folks at Podcast Marketing Agency Tink Media all about how to make the most of this moment. Check it out!
Next up: it’s time to encourage your team, friends, family and most importantly your listeners to vote for your work in The Signal Listener’s Choice Awards! As a Finalist, you have access to the downloadable badges below, we’ve also made two customizable Canva Templates: a square, and another sized for Instagram Stories.
2. Issue a Press Release
To make the most of your Signal Awards Finalist nod, devise a targeted outreach plan to hit a variety of national, local, and online media. A good place to start is distributing a press release. This is a key part of developing your media campaign to generate attention from broadcast, print, radio/podcast and online outlets.
3. Publish a “Vote for Me” Logo on Your Site
A little online makeover can go a long way. Call attention to your achievement, and spruce up your homepage with one of the badges we’ve made for you below.
4. Dispatch to a Listserv
Do you run a Substack or send a weekly newsletter? Spread the news of your achievement through a dedicated email, and communicate the significance of your Signal Award Finalist acknowledgement. Your subscribers have supported your podcast and your journey, so they’ll be thrilled to learn that your podcast is now a Finalist! Here’s a tip: Try to get personal. Talk about what this recognition means to you now, and how a Listener’s Choice award would be transformative. Bring your audience along with you for the journey.
5. Talk About it on Your Podcast
This should probably be number one on our list: share that you’re a Signal Award Finalist on your podcast! Your audience wants to know where and how to vote, so don’t be humble.
6. Write Blog Posts or An Article
Once you’ve been selected as a Signal Award Finalist, it’s time to spread the news. Crafting original content lets you tell the story of your Signal-honored work, and remain true to your brand’s voice while boosting engagement, site traffic, and overall support.
7. Spice Up Your Email Signature
Have your team highlight their Signal Finalist recognition in their email signatures. It’s the last thing people read in emails—why not end on a high note?
SITE BADGES AND LOGOS
Show the world that you and your team have raised the bar for podcasting! Spread the word on social media and your website by downloading your Finalist badge.
