Anne Mercogliano is the CEO and co-founder of Gretchen Rubin Media. She has spearheaded major expansion across the Onward Project podcast network, the Webby Award-winning Happier app, The Happiness Project e-commerce brand, and New York Times bestselling book launches. Previously, Anne held executive roles as VP of Marketing at Good Eggs and VP of Marketing & Business Operations at IFTTT, and was a founding member of Twitter’s SMB team. She also serves as a startup advisor and adjunct professor at Northwestern’s Medill Graduate School. Anne holds a BA from Mount Holyoke College and an MBA from Duke’s Fuqua School of Business.
How many years have you worked in podcasting or audio?
10+ years
What is your current role, in your own words?
Build the essential business infrastructure and revenue roadmap that allows their work to fund itself. Her mission is establish a predictable revenue flywheel that protects your time and fuels your next great project and builds your audience.
What types of projects do you typically work on?
Podcasts, newsletters and ecomm projects
How many years have you been a Signal Awards judge?
This is my first year
What excited you about joining the Signal Awards Judging Academy?
What excites me most as a judge is discovering fresh voices and witnessing how a new wave of creators is redefining the boundaries of audio and video.
What is one recent podcast you’ve loved and would recommend?
The Clearing with Katherine May
What separates good audio storytelling from great audio storytelling?
Keeping what excited you at the heart of the story and not clouding it with polish
What project are you most proud of and why?
Our seasonal roundtables on Happier with Gretchen Rubin and putting together dream discussions
What podcasting trend, challenge, or opportunity has your attention these days?
Don’t feel beholden to video = the audio of your podcast you get to story tell in each medium
What are you currently listening to? (podcasts, music, anything)
Engagement Party, The Scottish Folklore Podcast, Actress of a Certain age (audiobook of Jeff Hiller), Billy Eichner’s Audio book Billy on Billy