Since the dawn of podcasting, the industry has been trying to figure out how to make audio go viral. Clips may be the answer, but most podcasters are still figuring out how to make them work.
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In this bonus “minisode” of The Signal Room, host Jemma Brown sits down with Chris Savage, CEO of Wistia, to break down what actually goes into a great clip and to demo the tools Wistia has built to make the process faster, smarter, and a lot less painful.
Chris breaks down the anatomy of a scroll-stopping hook, explains why the same clip can go viral on TikTok and completely tank on YouTube Shorts, and makes the case that every social channel is essentially a different sport — requiring different instincts, different formats, and different strategies. He also walks through Wistia’s new agentic editor, Remix, which uses AI to go through long-form video, identify the strongest moments, and build clips with narrative arcs, captions, and narration — automatically.
The result: a conversation that’s equal parts tactical and visionary, and a genuinely useful primer for any podcaster trying to get more out of every episode they make. Get started at Wistia.com/signalroom.